In his new book Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers, entrepreneur Russell Brunson reveals the classic and foundational direct marketing techniques that will allow you to be at the front of new trends and see opportunities that are invisible to everyone else. Russell can share how to master evergreen traffic strategies in order to fill your website and funnels with your dream customers.
You may recall my last post we talked about Part 1 of the Traffic Secrets book. So far I am really digging the book as it offers great tips to drive traffic and learn about ourselves and our audience. If you are not caught up then you can read that here. Let us take a look back at what we learned
Now that we have looked back at Part 1, let us continue on to Part 2. Part 2 covers how we can fill our various social media with our dream customers. We are going to take a look at the secrets offered by Russell and decide
So now that we got that covered, lets jump right in. Remember 2 weeks from now we will be covering Section 3 which is the final section of the book.
If you have the book then follow along, if not then you can get it here
Chapter 8 Fill Your Funnel Organically (Working your way in)
Here we learn “The goal of social networking is to invite people back to your home and from there to introduce them to your funnels”
Basically meaning to attract the viewers to our website. If we have a nice social media then we must have a nice website. We make sure our social media is a correlation to what our blog is about. Don’t try and sell products instead try and make friends. Afterall social media started out as a way to make friends worldwide.
Russell says we must look at our social media as a business. I for one like to make my social media reflect who I am. Sure I am trying to get you to go to my site but I want for you to know who is behind the site. This is why I post photos of my dog or various things I like along with posts related to my blog.
Chapter 9 Fill your Funnel with Paid Ads
Not many people like to buy ads but Russell says go ahead.
For me, every so often I will buy a $1 ad that lasts 1 day. This is to promote my photo which leads to my site. I only do it for the most important posts. Does it work? Sometimes but it is only supposed to bring in 30 extra views.
Eventually, I will move on to maybe $2 for an ad that has the option of generating 100 more views.
This section is optional
Chapter 10 Instagram Traffic Secrets
Here Russell teaches us about the history and goal of Instagram. I love Instagram the most since I love photography.
Our first step with every platform is to make a Dream 100 list. 100 or so people that have already got your dream customer.
Then we must follow them. Get inside their head. What do they post that we should?
What captions are they writing?
Identify their strategy and make our own like plan.
Instagram is all about photos so make sure they are catchy, colorful and attractive. There are even various themes you can make your Instagram with your photos. I have tried themes but they never work.
The caption is also important. This must inspire, entertain or educate your followers. You want to draw them in. Try relating to your audience. Then try asking a question or another call to action.
Then Russell talks about stories, Instagram tv, story highlights.. All the extra fun stuff on the site.
There is also a little figure that will help with your publishing plan. Below you can see the plans for Instagram, Facebook and Google (just a little sneak peek for you) Make sure you get the book for more
The goal of all this is to form traffic from our social media back to our website.
My schedule may not be the best but so far it is working for me-
Overall this chapter is very informative for those who need some help or are new to the site
Chapter 11 Facebook Traffic Secrets
Chapter 12 Google Traffic Secrets
Chapter 13 Youtube Traffic Secrets
Basically, we are doing what we did for Instagram for other social media
Like I said before, these chapters are good for people who need a little extra help with learning the sites or who are new to them. I think the Google chapter is the one that has the best information since it talks about keywords.
Russell says you don’t need to have all the social media to be a success. Some work better than others at gaining views and customers.
Chapter 14 After the Slaps and the Snaps
Chapter 15 Conservative Domination
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