*ad This is a sponsored post written by me on behalf of Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers by Russell Brunson*
I was sent Russell Brunson Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers. I have been reading this book for the last few days now and I find it to be informative as well as well written. For those who don’t know Russell Brunson is a Best-Selling Author & CEO of $100M software company ClickFunnels. He has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books and popularized the concept of sales funnels. In 2014, Russell and partner Todd Dickerson launched ClickFunnels, which became the fastest-growing non-venture backed software company in the world.
Every other week here on Fablemoon Says, I will be writing about the book. We will be looking at a few chapters each week. We will discover:
By the end of the book, we should have gained more traffic, discovered who our core readers are and where are they hiding as well as more secrets. Bt completing the 30-day challenge, you’ll learn key strategies to increase your traffic site
This week we are starting with Section 1- Your Dream Customer. Which breaks down in 7 different secrets
Keep an eye out on my Facebook as I will be posting about the book also
Chapter 1 Who is your dream customer
According to Russell, your dream customer falls under three categories-
We as bloggers know that there are way more categories. Travel, lifestyle, food, parenting just to name a few. When we start our blog, we semi know what category we want our readers to fall into.
For Fablemoon Says, we start by looking at my tagline- Shoot for the moon and be the best you. Fablemoon Says will help improve your life and inspire your creative side.
From that, we can minus wealth, food and parenting as our main readers. So who would be Fablemoon Says dream readers- those would be people who are looking to escape, learn something new. In other words health and general knowledge.
*Making a list of 2-3 categories will help*
Chapter 2 Where Are They Hiding? The Dream 100
The next thing Russell talks about is where to find our customers/readers. This involves a method he likes to call The Dream 100.
We go back to Chapter 1 with our shortlist of who our dream customer is. Now we figure where to find them.
For Fablemoon Says it would be mental health boards or even boards for writers.
So what does Russell say The Dream 100 is and how do we use it?
Finding 100 or so of your dream partners that you would like to work with.
Now when you think of it, you may not think it works for blogs but it does. You find 100 or so blogs you would like to collaborate with, contact them to tell them you want to collaborate then get on it. This creates backlinks which we know are a huge part of gaining traffic.
I have not used the Dream 100, however, I did go on Facebook to find blogs I wanted to share. I have a list of all of them now I just need to work on that post and contact them asking for shares when the post goes live.
So far this chapter seems very informative.
Chapter 3 Hook, Story, Offer and the Attractive Character
Simple really- you need to hook the audience by grabbing their attention. This is where I fail half the time since I am just terrible at the opening of my posts. I am working on it.
This tells of a story after you hook the audience. If your story is relative to the post then share it, if not then it is best to avoid it. This could also ne talking about the body of the post where you share how they can benefit from reading your post.
Then we have an offer which is again what it sounds like. At the end of the post or middle, most bloggers offer a freebie where you can get something related to the post by signing up for the email.
It can also be just telling people to subscribe via email to get more posts.
Which is what I shall do now. You can access my whole library of freebies by signing up for my email. You need to sign up in order to get the password which unlocks the freebie page
Chapter 4 Work your Way In, Buy your Way In
This basically means getting to know the list of people you want to collaborate with by subscribing to their blogs, following their social media and so on.
When emailing people, you want to tell them why you would be a great choice to collaborate with. Make sure to include all your stats and what your blog is about.
Buying your way in means buying your own traffic which I think is never a good idea. You can buy anything these days likes on Instagram, followers for any social media… All to make it seem like you are doing better when in reality you are just lying to everyone.
Getting traffic by working your butt off may be stressful but at least you know people genuinely want to read your content
Chapter 5 Traffic that You Own
This chapter talks about using the subscribers that follow you (whether paid or not) to your advantage.
We do this by sending weekly or monthly emails aka newsletters about what is going on with our blog or what we are trying to sell them.
Chapter 6 Follow Up Funnels
This is what I just brought up about sending emails and such to subscribers that you have. The chapter goes into detail of how to gain sale with various follow-ups.
So far not the most helpful chapter. We already know following up with people will help grow traffic
Chapter 7 Infiltrating the Dream 100
This chapter talks about how you can get the Dream 100 traffic.
Then we go into detail of starting these so-called ‘shows’. Some helpful tips like
- being consistent
- posting a lot
- testing your material (took me years to figure what I wanted to post. So much testing)
Basically promoting what you are selling to a wider audience. Once you get your ‘show’ you ask whoever is on your Dream 100 to collaborate with you. Many may say no but keep trying
Overall Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers seems like a really good book. We have learned a lot in just a few short chapters.
The Dream 100 is basically building backlinks by asking 100 or so people (in your niche) to work with you.
I am glad I was sent this book as I have already learned a lot. I love learning about how to grow my site in all the ways I can.
I hope this post has been informative. If you would like to receive your own copy Traffic Secrets then click here.
If you enjoy post where I talk about books then please do tell me. I do plan on getting some blogging books.
Stay tuned because in two weeks we will be talking more about this book. In the meantime, don’t forget to figure out who you want your audience to be and work on your Dream 100. Good luck
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